Published on July 26, 2013
Written by


Society43, after the year that collegiate sports started (1843), was started in 2010 by Jason Bolt while he was a student at the University of Oregon. Having always been an avid sunglasses collector (200 pairs and counting) and a sports fanatic, he recognized an opportunity to create a socially conscious company that specializes in well built, exciting, and affordable sunglasses for collegiate sports fans. Society43 has seen tremendous growth over the last two years, now offering officially-licensed sunglasses for more than 60 of the largest universities in the world and over 3,000 custom sunglasses combinations with new colors added monthly.

What does Society43 sell?

Licensed Collegiate Sunglasses

Fulfillment Time Saved


Society43 Customization

How has ShipStation helped your business?
ShipStation has been a rockstar product for us. It has cut our fulfillment time by 60-70% since we have integrated it. It provides our customers with the information they need to know to feel secure about our products leaving our warehouse and arriving at their doorstep in a timely fashion. It also provides us with crucial metrics about who we are shipping too and what we are spending on shipping.

What is your favorite ShipStation feature?
Our favorite ShipStation feature is being able to pull order information from all of our different sales channels and allowing us to setup default values for incoming products. It simplifies our fulfillment process tremendously and is an essential tool for any online company selling through multiple channels.

Do you have any tips for new online retailers?
Customer service is key.  Customers will buy from you online because it is convenient, but they have to trust your products and your company. Easing customers’ worries about buying online should be priority number one. We do this by offering free shipping both ways, which ShipStation makes simple and responding to all customer inquiries within 24 hours. Gain your customers’ trust and they will become a champion of your brand.

Jason Bolt

ShipStation has been a rockstar product for us.

Written by


I'm Erika, the marketing manager for ShipStation. You'll find me on Twitter, Facebook, and the other areas of the ShipStation world. In my free time, I love playing & streaming video games, taking pictures of my cats, and doing other—generally nerdy—things. :)

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