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The foundation of Henry’s House of Coffee is built upon three generations of coffee roasters. When you buy from them, you’re buying in to their family.
At Henry’s, we’re not just selling you roasted coffee, we’re selling you an experience. When you walk in you feel like you’re walking into a place with tradition, heritage, and a ton of experience. That’s really hard to do for e-commerce. You need great photos, videos, customer feedback, and an easy-to-navigate website. My focus is the online store, and I love what I do. We recently added a chat feature to provide an extra layer of customer support and pass on that experience of talking with an expert.
What sets our coffee apart? We get asked that all the time. The simple answer is that we’re not selling coffee, we’re welcoming you to our family. Our success is based on family values that were instilled by my grandfather. When you treat a customer like a family member, it elevates the experience.
Always think, act, and imagine you are a bigger business than you really are. That will help you with policies, procedures, and tools you’ll need. For example, if you were doing 5 orders a day, you probably may not notice the value of ShipStation because you could process the orders manually. But if you had 100 orders every day, there’s no way you would be able to handle that volume, not to mention make a ton of mistakes. Think big.
We are constantly trying out new ways to get people to visit our e-store. We advertise on Facebook and Instagram. We do giveaways (we just did one last week and gave away a $75 bag of coffee), I send out a monthly newsletter, and we also partner up with other organizations that act like our brand ambassadors.
I love ShipStation. Any time I get a chance to mention it to a vendor or a client, I let them know. The integrated shipping labels and automation is a blessing. Thank you guys, keep up the great work.
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Any time I get a chance to mention [ShipStation] to a vendor or a client, I let them know. The integrated shipping labels and automation is a blessing.
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