Small BusinessesStart small, think big. Elevate your small-business shipping today.
Start Shipping in MinutesStart shipping instantly with a simple setup. Buy and print labels in minutes with no training needed and no unnecessary steps.
Automate and ScaleSave time with rules that batch, route, and print labels automatically so your shipping keeps up as orders grow.
Save on Every ShipmentAccess exclusive 80% – 90% discounts from every major carrier and cut costs on every label, no matter where you ship.
Connect and CustomizePlug into hundreds of stores, marketplaces, and carriers, or extend ShipStation with custom API integrations built for your business.
Manage Everything in One PlaceManage shipping, inventory, warehouse, tracking, and returns for all your stores and marketplaces in one simple platform.
Simplify ReturnsManage returns in one platform with prepaid labels and self-serve features that keep the process fast and frustration-free.
Mid-size and GrowingShip smarter, grow faster. Scale your fulfillment with ease.
Save on Shipping as you ScaleAutomate rate shopping across 200+ carriers, bring your own carrier accounts, and unlock deep volume discounts that grow with you.
Unlock Shipping InsightsAnalyze sales trends, shipping costs, and delivery times in one platform to identify savings, improve efficiency, and keep fulfillment running smoothly.
Centralize Omnichannel FulfillmentManage orders, shipping, inventory, warehouse operations, tracking, returns, and analytics across online stores and marketplaces with one platform.
Automate Order ManagementCombine AI intelligence with rule-based workflows to speed up fulfillment, streamline operations, and eliminate bottlenecks
Scale With our APIsExtend your setup using our developer-friendly API for custom automated workflows and insights.
Start with Guided OnboardingOur experts walk you through setup, training, and workflows so your team feels confident and ready to ship quickly.
EnterpriseGlobal scale, local precision. Master shipping at every level.
Lower Shipping Costs at Global ScaleReduce global shipping expenses with real-time rate shopping and discounted carrier rates, helping your enterprise control costs and ship efficiently at scale.
International Shipping Made SimpleEasily manage customs forms, duties, taxes, and tracking while accessing global carrier options from one platform built for cross-border shipping.
Fulfillment APIsCustomize workflows at scale with APIs for consolidating orders across channels, comparing shipping rates, validating addresses, tracking, analytics, and more.
Multi-Location FulfillmentManage inventory, orders, and shipping across multiple warehouses and stores with one platform built for multi-location fulfillment.
Advanced Shipping IntelligenceAccess powerful analytics that reveal trends, track spend, and measure performance to unlock global fulfillment efficiencies.
Dedicated Guidance and SupportCount on 24x7 support plus dedicated onboarding guidance so your enterprise shipping runs reliably from day one and beyond.
How Guardian Sports Used Automated Returns to Scale After Going Viral with the NFL
After the NFL adopted their concussion-reducing Guardian Cap, this Atlanta-based sports safety company saw orders explode to 400 per day—and the team’s manual processes couldn’t keep up.
The conclusion is clear: AI is already influencing demand, competition, and delivery performance—and retailers that fail to adapt risk being excluded from AI-led shopping journeys altogether.
The conclusion is clear: AI is already influencing demand, competition, and delivery performance—and retailers that fail to adapt risk being excluded from AI-led shopping journeys altogether.
The conclusion is clear: AI is already influencing demand, competition, and delivery performance—and retailers that fail to adapt risk being excluded from AI-led shopping journeys altogether.
To ship a package you really just need to make sure that the package is accurately weighed, sized, and packaged. If the parcel uses a service that allows for its size and weight, you’re good to go!
To ship a package you really just need to make sure that the package is accurately weighed, sized, and packaged. If the parcel uses a service that allows for its size and weight, you’re good to go! With ShipStation, preparing and shipping a package to be shipped is simple and affordable. We offer a range of shipping services and efficiency tools that make shipping hundreds of shipments as simple as shipping one.
Materials Needed for Shipping
When you ship a package, you need to have the appropriate material. This includes boxes/packaging, packing materials, tape, and, of course, a label.
Box or Packaging: Choose a sturdy box or suitable packaging material that can safely hold your items. Many companies use polymailers for durable items. However, if a mailer more than 0.25” thick, it will be considered a thick envelope and be rated the same as a standard package.
Packing Materials: Use appropriate packing materials to protect your items during transit. Common options include bubble wrap, packing peanuts, air pillows, foam inserts, or crumpled newspaper.
Tape: Good quality packing tape is necessary for sealing a box securely. Even if you ship with a polymailer, a little extra tape can better protect the contents. Use a strong tape, such as clear or brown packing tape, to reinforce the seams and prevent the box from opening during transit.
Labels: The label is necessary for delivering a shipment to the recipient/customer. They can be printed onto thermal paper or printer paper and taped to the box. Thermal printers can be neater, more time-efficient, and harder to tear. We do have some recommendations for labels and we certainly have recommendations for how to print postage.
How to Weigh a Package
Weight is a major factor that determines a package’s shipping rate. In order to get a proper weight, you need to weigh the parcel with all items packed inside. You can weigh the parcel at a carrier facility or post office. But if you plan on shipping multiple packages, buying a postal scale may be best. Postal scales are usually very affordable and unless you’re shipping a very heavy package, most postage scales will work.
Do I Have to Use a Shipping Scale to Weigh a Package?
It’s advisable to only use a supported USB postage scale to weigh and ship parcels. They are best calibrated for the range of weights you may ship. Most kitchen scales are used for weighing out very small and lightweight amounts of food. They can also be imprecise and this can greatly impact the rate you end up paying. Postage scales accurately weigh items that are between a few ounces and around 15-25 lbs.
Important Weights to Remember
The Maximum Weight Limit for USPS First Class Mail® is 16 oz
This is the max weight for USPS First Class Mail. If a parcel weighs under 16 oz, almost everyone in the country ships it out First Class. It’s rarely any slower than Priority Mail but it is more affordable.
The Maximum Weight Limit for USPS Priority Mail® is 70 lbs
This is certainly on the heavier side. USPS Priority Mail® allows for much heavier parcels than USPS First Class Mail®. While 70 lbs is the maximum weight for a USPS parcel, UPS allows you to ship parcels weighing up to 150 lbs. They also provide great shipping rates for heavier parcels that can give them the edge over USPS in many instances with ShipStation on UPS.
Maximum Weight by Carrier
USPS First Class Mail®
16 ounces
USPS Priority Mail®
70 lbs
UPS® Ground
150 lbs
FedEx® Ground
150 lbs
How To Measure A Package
Measurements play into shipping rates differently than weights do. If packages are very large or very small this can impact the shipping cost. Additionally if a heavy parcel is also small, it may qualify for cubic pricing. If a parcel is very large and light, though, it may be charged based on its dimensional weight (also known as volumetric weight).
Maximum Package Size by Carrier
USPS First Class Mail®
22″ x 18″ x 15”
USPS Priority Mail®
108” in combined length plus girth*
UPS® Ground
108″ in length, and 165″ in length plus girth
FedEx Ground
108″ in length, and 165″ in length plus girth
*Girth is the thickest part around a parcel.
Have a Ship From Address and Ship To Address
The third component that goes into a shipping rate is the distance between the sender and the receiver. While you may look at this in terms of pure distance between zip code and zip code, carriers rely on something called shipping zones. In the US, there are generally 9 zones.
Select a Shipping Service
Once you have the above figured out, you’re ready to select the shipping service. A shipping service generally bases its rates on the distance, size, and weight of a parcel. But now, there is the addition of a fourth element: time. Carrier services generally charge higher rates for express services. While some services like First Class Mail rely heavily on weight, the reason for choosing a service is typically due to the delivery timeframe. Using a shipping calculator can help you determine the best shipping service. For instance, ShipStation offers a USPS shipping calculator to determine USPS shipping rates.
Print the Shipping Label
Printing the shipping label requires you to have a printer, obviously. But the label doesn’t have to be on a label. A thermal label printer is a good idea if you are printing a lot of labels. But a regular desktop inkjet printer works just fine so long as you tape the label to the box and do not cover any of the barcode or recipient information that is able to be read or scanned.
Ship the Package
Shipping the package is as simple as dropping it off with the appropriate carrier. However, you can also schedule a carrier pickup if you use shipping software like ShipStation. Additionally, platforms like ShipStation save you money on label costs. We offer discounted shipping rates for carriers like USPS, UPS, and DHL Express.
James Messer
James Messer is a copywriter specializing in shipping, logistics, and ecommerce.