ShipStation Shopify Integration Success Stories: 10 Merchants Share Their Results

When Amanda Eddy admits she “almost rarely” goes into her main Shopify dashboard anymore, she’s revealing something profound about modern ecommerce operations.

The growth challenge: When success creates new problems

Every morning at Amanda Deer Jewelry’s Austin studio, the team used to start their day the way most successful Shopify merchants do—with a growing list of orders to fulfill. Amanda Eddy’s business was thriving across multiple channels: her main Shopify store, plus Etsy, Amazon, and TikTok Shop. But with that success came a new challenge that many growing businesses face.

“At that point, my director of operations was spending a lot of time every morning pulling in orders from all the different platforms,” Eddy explained. 

Her team would bounce between each platform, manually gathering orders, switching between different shipping interfaces, and trying to prioritize which orders needed to go out first.

It’s the kind of challenge that signals success—you have so many orders coming in that your current processes can’t keep up. For Eddy, like thousands of other Shopify merchants, the question became: how do you scale your fulfillment without losing the efficiency that got you here?

The transformation: Real stories from Shopify success stories

Amanda Deer Jewelry: Unifying a multi-channel empire

Today, Eddy’s morning routine tells a completely different story. Her team starts each day with a unified view of all their orders, regardless of which platform they came from. The transformation has been so complete that she admits something that might sound surprising: “I almost rarely go into the order section of Shopify, which is our main ecommerce platform. I just look at everything through the lens of ShipStation because everything is there.”

This isn’t about replacing Shopify—it’s about enhancing what it already does well. Eddy’s Shopify store continues to be the heart of her operation, but now her team can see orders from all their sales channels in one place, tag priority shipments, and batch process everything efficiently.

What changed:

• Orders from Shopify, Etsy, Amazon, and TikTok Shop flow into one dashboard
• Priority tagging system identifies urgent orders instantly
• Batch processing replaces one-by-one fulfillment
• Team members can specialize in different types of orders

The results speak for themselves: Amanda Deer Jewelry has sold over 150,000 pieces and ships to 79 countries worldwide. What used to be a morning source of stress has become the smooth rhythm that drives their entire operation.

Magnolia Market: Scaling Shopify Plus to new heights

The story gets even more impressive when you look at businesses that have scaled to massive volumes. When Chip and Joanna Gaines launched Magnolia Market’s Shopify Plus store in 2014, they were shipping just a few packages per week. Their Shopify store was performing beautifully, but as orders grew exponentially, they needed their fulfillment operations to match that growth.

“We started using ShipStation when we began using Shopify in 2014 back when we were shipping a couple packages a week,” said Richard Ashley, Head of IT at Magnolia. 

Fast forward to today, and they’re processing over 40,000 orders monthly through their Shopify Plus store.

The key was creating a seamless integration that could handle their rapid growth. Working with Nova Module, they connected their Shopify Plus store with ShipStation and NetSuite ERP, creating a fully automated workflow that could scale with their business.

The numbers: 432% year-over-year growth in shipments, all while maintaining the user-friendly Shopify experience their customers love.

Barton Watch Bands: The perfect Shopify partnership

Scott Herz from Barton Watch Bands discovered something that every Shopify merchant dreams of—a shipping integration that actually feels invisible because it works so well.

“The Shopify and ShipStation integration is truly seamless. They work perfectly together,” Herz explained. “Our orders are automatically imported into ShipStation from Shopify. We then print shipping labels and fulfill the orders from ShipStation. Shopify is then notified to mark the order as ‘fulfilled.’ Then each customer receives a shipping notification email with tracking information included.”

This seamless partnership has enabled Barton Watch Bands to achieve over 400% growth in shipment volume while maintaining the excellent customer experience that Shopify merchants are known for.

How it works: Enhancing your Shopify operations

Automatic order synchronization

The ShipStation Shopify integration enhances your existing Shopify setup without disrupting what’s already working well. Orders continue to flow into your Shopify dashboard as always, but now they also appear automatically in ShipStation where your fulfillment team can work more efficiently.

Here’s what happens behind the scenes:

• Orders from your Shopify store import automatically
• Product information, customer details, and shipping preferences transfer seamlessly
• Fulfillment status updates sync back to Shopify in real-time
• Customer receives email with tracking information to know where shipment is on its journey
• Inventory levels stay accurate across all platforms

Multi-channel growth made simple

Many successful Shopify merchants expand to additional sales channels as they grow. The ShipStation Shopify integration makes this expansion seamless. Take FringeSport, for example—the company pulls orders from its Shopify store alongside Amazon and eBay, all into one unified workflow.

“The easy integration across multiple marketplaces—our Shopify store, eBay, Amazon, etc. We also love the rules-based order processing. It eliminates a lot of guesswork from our order processing employees,” FringeSport team founder and CEO Peter Keller explained.

Success stories across every industry

Fashion and lifestyle brands

Blue Layne Boutique founder Samantha Colbert was looking for a shipping solution that could integrate beautifully with her growing Shopify store. 

“I looked at other shipping solutions to integrate with Shopify, but none of them were as easy to navigate as ShipStation,” she said. 

The integration helped her build a thriving community of 36,000 women around her brand while scaling her Shopify operations efficiently.

Health and innovation companies

Audicus transformed its fulfillment process while keeping Shopify store as the customer-facing centerpiece. The team went from manually carrying boxes to the post office to having Shopify orders automatically appear on ShipStation so they could ship from the office.

The result? The company has saved consumers over $2.5 million on hearing aids while providing an excellent Shopify shopping experience.

Specialty product businesses

Sole Protector, which partnered with 3M for innovative shoe protection products, credits the Shopify integration with enabling their growth: “The seamless integration with our Shopify webstore gave us a first class solution for our customers!” 

The company’s Shopify store continues to provide an excellent customer experience while fulfillment operations run smoothly behind the scenes.

The measurable impact on Shopify businesses

Operational efficiency gains

Businesses consistently report dramatic improvements in their day-to-day operations:

• Tout Cuit: 111% sales increase in 6 months after optimizing their Shopify integration
• Arda Wigs: Eliminated shipping delays that previously lasted weeks
• Crane & Canopy: Gained the “flexibility to use one shipping solution for all our needs” while maintaining their Shopify customer experience

Customer experience enhancement

The integration enhances what Shopify already does well for customers:

• Faster order processing and shipping
• Automatic tracking updates in Shopify accounts
• Branded shipping notifications that match your store design
• Seamless returns processing through your Shopify interface

Business growth enablement

When fulfillment operations can scale effortlessly, Shopify merchants can focus on what they do best—growing their business:

• International expansion becomes manageable with automated customs forms
• New sales channels integrate without disrupting existing Shopify operations
• Order volume can scale from hundreds to thousands without operational headaches

For Shopify merchants using Managed Markets to expand internationally, the integration creates a powerful combination. While Managed Markets handles localized currencies, payment methods, duties and tax compliance, customs pre-clearance, and fraud protection, ShipStation manages the fulfillment execution—generating shipping labels, optimizing carrier selection by destination, and providing tracking experiences for international customers. Together, they enable merchants to activate 150+ countries while Shopify assumes the liability and operational complexity of cross-border commerce.

Getting started: Enhancing your Shopify store

Quick setup process

The ShipStation Shopify integration is designed to work with your existing Shopify setup, not replace it. Most merchants are processing orders within hours of connecting the platforms.

Customization options

Every Shopify business is different, so the ShipStation Shopify integration adapts to your specific needs:

• Custom automation rules for different product types
• Carrier preferences based on your customer base
• International shipping settings for global expansion
• Priority handling for VIP customers or urgent orders

Ongoing optimization

As your Shopify business grows, the integration grows with you. Whether you’re processing 50 orders per month or 50,000, the system scales seamlessly while maintaining the excellent customer experience Shopify merchants are known for.

The perfect partnership: Shopify + ShipStation

These success stories share a common theme: the integration doesn’t compete with Shopify—it amplifies what makes Shopify great. Your customers continue to enjoy the seamless shopping experience that Shopify provides, while your team benefits from streamlined fulfillment operations that can scale with your ambitions.

Eddy’s confession about rarely checking her Shopify order dashboard isn’t about abandoning Shopify—it’s about having such a smooth integration that she can focus on growing her business instead of managing operational details. Her Shopify store continues to be the foundation of her customer experience, while her fulfillment operations run effortlessly in the background.

Ready to enhance your Shopify operations? Join thousands of successful Shopify merchants who’ve discovered how the right shipping integration can transform their business. Start your free 30-day trial and see how seamlessly your Shopify store can work with world-class fulfillment operations.

Candace Barnette

More articles by Candace Barnette